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Turn Your CRM Into a Project-Driven Building Materials Sales System

Increase efficiency and automation, and see every stage of complex project-based building materials sales cycles.

Baucore is a Salesforce-native CRM for building materials manufacturers, distributors, and agencies. Generic CRM platforms do not fit project-based sales, so Baucore structures sales around construction projects. It tracks specification decisions, contractor influence, bid phases, and supply chain relationships from first contact through on-site execution. Baucore is the only managed Salesforce package purpose-built for project-based building materials sales cycles.

Trusted by manufacturers, agencies and distributors across the industry

Over 16 years of experience digitalizing project-based sales processes in the building materials and construction supply industry. We know specification management, contractor influence, long sales cycles and complex project environments.

16+Years of Industry Expertise
0+Projects Managed
Renson logoMelia Associates LLC logoArmatherm logoBig Boston Illumination Group logoCJS Lighting logoGenisco Filters logoSiteen 5 Hundred logoMax Frank logoOsma Aufzüge logoter Hürne logoMesser Gas logoRECKLI logoNiedax Group logoKampmann logoSVT logoPalmberg logoBette logoSLV GmbH logoLignotrend logoSchotten & Hansen logoParador logoHübner-Lee logoElmer logoASS Einbaugeräte logoMennekes logoKermi logoProject Floors logoAL-KO logo

Traditional CRM Is Built for One-to-One Selling. Building Materials Sales Are Many-to-Many

Traditional CRM assumes one salesperson, one contact, one deal. Building materials revenue depends on projects where architects specify, contractors bid, wholesalers distribute and distributors deliver, all influencing the same job at once. Most CRM systems are account-driven and opportunity-based, with no model for the multi-stakeholder, phased reality of construction sales.

Sales teams struggle with:

Fragmented project information across systems
Limited visibility into stakeholder influence
Manual coordination across specification and bidding phases
Poor transparency into substitution risk
Reactive instead of structured sales execution
Traditional CRM
Lead
account-driven
↓
Prospect
no project context
↓
Opportunity
one contact, one deal
↓
Order
pipeline ends here

Who it tracks

Account contactArchitectSpecifierContractorWholesaler
✕Fragmented project info
✕No stakeholder visibility
✕Manual bid coordination
✕Blind to substitution risk
✕Reactive execution
VS
Baucore
✏️Specification Phase
Specified
↓
📋Tender & Bidding
In Bid
↓
🏆Award
Awarded
↓
🔧Execution & Order
On Site

Who it tracks

ArchitectSpecifierContractorWholesalerDistributor
✓Full project timeline in one record
✓Stakeholder influence mapped per project
✓Structured cadence across all bid phases
✓Automatic substitution risk flags
✓Guided next-best-actions for every rep

A Project-Centric Sales Platform Built for Building Materials

Baucore extends Salesforce with a data model designed for project-based sales environments. Instead of managing isolated opportunities, Baucore structures sales around projects, the driver of revenue in construction-related industries.

Full project timeline in one record
Stakeholder influence mapped per project
Structured cadence across all bid phases
Automatic substitution risk flags
Guided next-best-actions for every rep
01

Project Lifecycle

Full phase tracking from qualification to order

Skyline Tower

QualifySpecifyBiddingDecisionExecutionOrder
Project Value
€ 52M
Our Potential
€ 480K
Spec Status
Specified
Bid Deadline
Jun 30
02

Stakeholders

All participants, roles, loyalty and influence

Ata Architects
David Sheffels
Architect
McCarthy Build.
Dan Crosby
General Contractor
Martin Supply
Johnny Dealer
Distributor
Tishman Speyer
—
Building Owner
Hilti
—
Competitor
03

Recommendations

AI-guided next actions per project

Stakeholder
Tender author
Competitor
Product
Project type
Product, volume, unit
Our product is mentioned
Timeline
Bid date
Properties
Project volume
04

Decision Graph

Supply chain and influence network map

Scroll to see the full graph →

Ata ArchitectsTishman SpeyerMcCarthy GCSpecifierHilti ⚠Martin SupplyBaustoff Handel✓ Our product specifiedSpecifiedRiskNeutral
05

Activity Timeline

Full history of every interaction

✅
Call about Submission Results
You have an upcoming task with Alex Toye
10/6/2026
✅
Evaluation of the outgoing offers
You have an upcoming task
9/28/2026
📍
Site visit
You had an event
9/26/2025
✉️
Our recommendation for Skyline Tower
You sent an email to David Sheffels
10/2/2023

Why Building Materials Manufacturers Choose Baucore

A project-based sales system takes more than a Salesforce rollout. Baucore combines building materials industry expertise and implementation experience with Salesforce architecture.

Steel beams

Industry-Specific Focus

Built for manufacturers, rep agencies and distributors in construction. No generic sales tool sits underneath.

Architectural glass

Project-Based Methodology

Baucore organises sales around projects, the driver of demand, so every activity ties back to where revenue is won or lost.

Salesforce-Native Architecture

Runs on Salesforce, so you maintain no separate system and keep your existing data, users and security model.

Sustainable wood

Integrated System Design

Baucore connects ERP, DMS, CRM, email and project data providers in one shared record.

Brick wall

Long-Term Enablement

Training, adoption and optimisation continue after go-live, because value comes from teams using the system.

Autonomous AI Agents

Baucore does not go stale after configuration. Agents keep watching, matching, and drafting long after go-live, and the platform improves with every project.

TOP 5 mistakes when implementing Salesforce for building materials

Read online
Top 5 mistakes when implementing Salesforce for building materials

Case Studies

Our case studies show how we solve industry-specific problems for customers with technology and strategy.

TOP 5 mistakes when implementing Salesforce for building materials
Industry Insights

TOP 5 mistakes when implementing Salesforce for building materials

How to Manage Multiple Quotes & Bidders in Building Materials Sales
Whitepaper

How to Manage Multiple Quotes & Bidders in Building Materials Sales

What our customers say about us

"Right Tool for the Job – This is a fantastic tool for capturing and managing projects that have multiple potential winners and then tracking the relation and history of those projects and accounts. The Baucore team is super responsive, great at training and has helped curate this tool to make it more usable for our organization by keeping things standardized."

Travis Posey

Travis Posey

Vice President, HSI Sensing

"With Baucore, ter Hürne has gained unparalleled insights into our flooring market and opportunities, enabling us to grow our business faster with reduced cost – improving our efficiency and increasing our win rates."

Dirk Becker

Dirk Becker

Sales Manager, ter Hürne

"In a world that's becoming more complex by the hour, we wanted to keep things simple for both ourselves and our customers. Thanks to our Partner Baucore, we've been able to prioritize speed, simplicity and scalability throughout the whole implementation process. Our customer data has found a secure home, allowing us to continuously improve the overall customer experience."

Patrick Wagner

Patrick Wagner

CTO, Osma Aufzüge